Category: Ice Cream 
Rating: 4/10
My name is Ute, I am a frozen yoghurt addict.
This is the reason why I actually entered Harrods on a Saturday afternoon, as I found out that the frozen yoghurt shop closest to me at this point was at the 4th floor of this every reasonable person’s nightmare.
But I did it, I managed to pass the statue Dodi and Diana without throwing up, did not kill any of the people blocking the escalators and managed to pass the designer shoe sales without bankruptcy.
And all this for some bland, overpriced frozen yoghurt! When I finally arrived (bathed in sweat) at Yoo Moo, a relatively new addition to London’s Frozen Yoghurt Scence, I was primarily amazed by how similar each and every frozen yoghurt shop looks. If you didn’t know better you’d think they are all generated by one chain: white, clean, sterile and decorated by some colourful painted characters (cows at this occasion). Secondly I was stunned by the price. One regular yoghurt WITHOUT toppings 5.50. 5.50!!!! add one topping and you pay 6.50… Why is this so expensive? It’s yoghurt, not gold!
Just to give you an idea, a regular portion at Yuforia costs you3.60 for as many toppings you want and at Yog you pay 2.40 w/o topping and 2.90 with one topping.
I had travelled too far to give up now and I needed my fix, so I went for madagascan vanilla flavour with fresh raspberries as (very pricey) topping and hoped the price would be reflected in spotless quality. The raspberries were unripe and the yoghurt tasted like Activia Vanilla, just with less flavour.
Utterly disappointing.
When I had to spend the longest 3 hours of my life on Stansted Aiport last weekend, I noticed a new Yoo Moo having opened up there too. I was so bored that I picked up several free samples of the strawberry flavoured yoghurt there. Can I just say – it was not good.
Fellow addicts and frozen yoghurt newbies, do give Yoo Moo a miss, you can get almost 2 portions of frozen bliss from Yuforia and Yog!
That’s REALLY expensive! I *heart* Yuforia, I think their froyo is brilliant. But Yog also holds a special place in my heart because it’s super close to where I live
@ Su-Yin – I wish I had a decent froyo place in my vicinity, I would basically live there! I am very jealous of your neighbourhood…
Wow, that’s expensive, will give them a miss. I’ve had a froyo thing since trying it when visiting a mate in the states. I got some from Mori on the Kings Road the other day, it was really tasty (I like mine to have some of the tart yogurt flavour left) and I thought it was way better than Snog but not tried Yuforia or Yog yet.
Gosh, that is insanely over-priced, typical Harrods! There are so many frozen yogurt places in London now that all look the same. I can’t even remember the names, as they’re usually some kind of variation on ‘yoghurt’.
Frozen yoghurt in the summer is sooo good, but I wouldn’t usually pay over £3.50.
I do love your frozen yogurt posts. That is a crazy price for a frozen yoghurt! It’s pretty much the same price at Selfridges for a Pinkberry. There is a new one in Canary Wharf called Moo that I haven’t tried yet.
@CJ – I almost went to Mori last weekend but then thought it’s more of a Japanese take away. Thanks for the thumbs up, I shall try next time. Do go to Yuforia when you are in Soho, it’s really good!
@Cheri City – I agree, 3-4 pounds incl one topping seems about alright, any more is plain rip off. But apparently people pay…
@Kelly – thanks
I have never heard of Pinkberry, googled it and saw that they have peanut butter froyo… this sounds worth trying indeed. Although I find that the plain yoghurt tends to be the best.
Just looking at the pictures now that I’m at home since they’re blocked at work and this is the same one that’s in canary wharf
They had blueberry frozen yoghurt though.
The watermelon yoghurt at Pinkberry was excellent!
Another incidence of highway robbery at Harrods… I love my yogurt too- but seriously- that’s a little nuts.
That’s insanely expensive! I’ve just got an ice cream maker so am merrily making my own ice creams and yoghurts…it’s so much fun
I’m yet to discover a shop bought frozen yoghurt that I really love, but have never been to Yuforia so reckon I need to give it a go!
@Kelly – I think I will try Pinkberry, they sound rather nice….
@Tori – I wonder if they are so expensive in all their shops or only the Harrods one – there are no prices on the website… robbery it is!
@The Little Loaf – O my god, an ice cream maker, this would save all my problems! I think I will invite myself to your place for some frozen yoghurt bliss
Yes I agree I’m also really disappointed with yoomoo but I recently discovered a new frozen yogurt store in wimbledon. It’s called Big Mouth and their frozen yogurt is by far the best I ever had in London!
[...] frozen yoghurt retailers that I missed out on last year.  (Last year I reviewed Yog, Yuforia, Yoo Moo and Snog - with Yog and Yuforia clearly leading the [...]
I love YooMoo! I was trying to find a Froyo place after falling in love with Froyo Life in Beverly Hills. I tried Snog and HATED it, and eventually stumbled across YooMoo in Kensington tube station. The one there is self serve, which is much more value for money than the yoomoo in knightsbridge. The self serve one cost me £5.50 for a HUGE tub of mixed flavours, and loads of different toppings! Personally I found this quite cheap compared to other places. I also like the variety of flavours they have, and they taste just like ice-cream – brilliant! I urge you to try the self serve one – I find it a very different experience to the counter ones
Cx
@Catherine – I have to say the self-serve option does sound nice. I love trying as many things as possible, difficult with the over the counter options. You have convinced me to try Yoo Moo again
x